My original post title was eight words. See what I did there? See what Antrepo does here with a refreshing design exercise. Though reactions are overwhelmingly positive, the few critical comments are valid. A true test would be to see these minimalist products in proper context: crammed together in endless supermarket shelves. But I suspect it would make the shopping experience much less panic-inducing (for me anyway) to be presented with such relatively soothing visual stimuli.