The sparkling holographic label on this package grabbed my attention on an otherwise mundane trip through the cleaning products aisle at the grocery store. The neon green sprayer nozzle & translucent violet bottle, reminiscent of Jack Nicholson’s 1989 Joker costume, screamed at me to pick it up and take a closer look. And the name…”Kaboom!” How could I resist? On closer examination, the label read “New fresh scent,” along with the promise to remove soap scum, dirt & grime buildup, and even limescale (limescale??) from any bathroom surface. Because of my weakness for nifty packaging & promises of fresh scents, I decided to buy it although the price was slightly higher than my usual brand. (Doubtless due to the expense of that fancy sparkle-ink.) My review?? Well, they’re not joking when they claim that this product dissolves grime buildup quickly! However, the “New fresh scent” leaves a lot to be desired…In fact, I must admit to my suspicion of the “no toxic fumes” claim on the manufacturer’s website. I’ve never smelled anything so vile in my life.

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